My mission is simple: to provide improve the world's advertising through a simplified, structured approach to sales and marketing.
I help marketers and entrepreneurs build consistency and profits into their business using my tried and tested systems developed over a decade of advertising mastery.
I’ve been in this marketing game for well over 15 years.
I run a Facebook ads agency (SM Commerce) where we implement EVERYTHING I teach for clients, every single day.
No theory, no guesswork. I only publish what we use, what I have used in the past and what works.
I worked my way up the corporate ladder, including Marketing Director and Chief Marketing Officer positions at startup companies before starting my Facebook ads agency and training programs.
My biggest motivator after my family, is in helping others.
It’s why I enjoyed supporting founders at Seedcamp, a funding business which raised over $1billion in follow-on investments.
And why I now share my knowledge to as many people as I can.
Since 2017 alone my agency has overseen over $20M in ad spend (not including the volume I did prior to that).
I personally run ad accounts in Lead Gen, Digital Products and Ecommerce
I've seen it all when it comes to the good, the bad and the ugly of digital advertising.